Language - The front page will need to have a masthead, and it needs to be bold and clear. The front cover also needs to have a clear colour scheme (light text on darker backgrounds or vice versa). The main image needs to be large and of a high quality. The contents should follow the same colour scheme as the front cover, it should also use the same font as that featured on the front cover. The same font should be continued throughout the product. When taking my main image I will position the camera from the bottom half of my model (an artist/band) facing upwards to make the image seem larger. I have chosen "Rock" music as my genre and so the colour scheme should feature darker colours as a primary and red, blues and maybe greens as the secondary colour.
Institution - I will be creating a brand new magazine for people with an interest in Rock, Alternative Rock, Punk Rock, Punk, Hard Rock and Metal.
Ideology - I would try to connote a better reputation for my choice of genre. Rock is stereotypically seen as being all about "Sex, Drugs, Rock and Roll" and so has a bad reputation, when really most songs are written by composers with a strong passion for music. I would try to change that bad reputation Rock has and connote a more positive reputation.
Audience - My target audience will be aimed at people from ages 15-26 with an interest in Rock music.
Representation - I would try to represent my audience, artists as being strongly passionate about what they listen to. It will be stereotypical in some ways; i.e. I will be using dark colours as my primary. And feature some loud bands, but as a whole I would like to connote a postitive feeling about Rock music.
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